Decades of primary consumer research across industries — tech, software, now healthspan. Then we built and operated Elivate (2023–2025), an award-winning longevity services company, as the proof case. That operator experience is now the intelligence foundation for the whole category.
The gap between intent and action is not a science problem. It’s a belief problem — and it follows the same pattern Deirdre has traced across tech, software, and consumer industries for 30+ years. 2H Full gives longevity businesses the consumer intelligence to close it.
“Bio age language activates. Longevity language can shame. The frame is optimization and performance — not aging.”
— 2H Full Research FindingFor 30+ years, Deirdre has applied the same research methodology to the same underlying question across industries: why do people who want a thing not actually do the thing? Tech, software, consumer goods — the adoption gap pattern is identical. Healthspan is the most important and least researched version of it.
From 2023 to 2025, we built and operated Elivate — an award-winning longevity services company delivering healthspan treatments directly to consumers — as the operational proof case for the 2H Full thesis. Two years inside the delivery model. 180 in-depth interviews. 5,000+ field interactions. Daily access to the exact customers we studied.
“Achieving 1,800 customers purely through word of mouth, boasting 47% repeat revenue from clients, and operating at a greater than 20% net profit margin per visit is outstanding.”
★ Stevie® Awards Judge · 2025 Women in Business AwardsWe built and operated a category-defining model, learned what others are still guessing about, then pivoted to build the intelligence layer the category needs. Every longevity business we talked to had the same gap: deep product investment, almost no consumer intelligence. 2H Full exists to close it.
Deirdre has spent 30+ years conducting original primary research at major industry inflection points — tech, software, consumer — always asking the same underlying question: what finally moves people to act. The healthspan work is the most recent and most personally significant application of that career-long methodology.
Q1 2025 healthspan consumer research. Primary source of the nine consumer archetypes and the category-specific adoption gap findings.
5,000+ field interactions through the Elivate program (2023–2025). What people say, do, and decide in the moment — not in a survey.
Longitudinal panel of 40s–60s consumers tracked through the Elivate program. Category attitudes, decision triggers, and belief shifts measured over time — not in a single survey sweep.
Automated competitive intelligence running since May 2026. Five growth levers tracked across 60 companies, every day.
“The longevity category has a messaging problem. ‘Live longer’ activates fear. ‘Optimize your biology’ activates curiosity. Same science, completely different consumer response.”
“87% of people want to act on their healthspan. 95% aren’t. This is the most important business problem in the $1T longevity market — and it’s not a product problem.”
The same methodology now deployed through 2H Full, applied at the highest level. Full case studies available through Custom Intelligence engagements.
Consumer adoption insights enabled Elivate to update its core UX and offering, driving 85% repeat booking — vs. an industry average more than 2× lower.
Repositioned YouTube from a functional video platform to a full media company. Category and brand strategy shift that influenced the product roadmap within two weeks of research conclusion.
Multi-phase program validating Qualcomm’s path to 7× growth. Analyst IDIs plus quantitative validation with 600 financial market makers. Delivered to CEO and President, handed to McCann for global execution.
Built and ran Google’s branded app developer insights community. 1,000+ members, 200 weekly actives. Continuous intelligence for Android, Google Play, and developer tools. $750K+/year in proprietary intelligence no competitor could access.