Custom intelligence built around your specific audience — who they are, what drives them, and what they need before they act. Three paths, sized to where you are.
Book a discovery call →Every business in this space is looking at the same people through its own product lens. A clinic sees patients. A supplement brand sees buyers. A fitness company sees subscribers. Nobody has the audience-level view — the people taking action to live healthier longer, mapped across all the businesses trying to reach them. That's the gap custom intelligence closes.
The people taking action to live healthier longer are not defined by your product category. They're a unified audience — moving across clinics, supplement brands, fitness programs, and retail health — with consistent patterns of behavior, belief, and commitment. Custom intelligence maps that audience to your business specifically. The question is whether you need that in a week, a month, or continuously.
Primary research informed Qualcomm's C-suite strategy for their mobile-to-enterprise transformation — validating a 7× growth path and delivered directly to the CEO and President.
Same primary research foundation — different depth, speed, and cadence.
Same research foundation. Different scopes, depths, and timelines.
| Growth Playbooks | Roadmap | Custom Research | Insights Community | |
|---|---|---|---|---|
| Timeline | Instant | ~1 week | ~1–3 months | Ongoing (bi-monthly) |
| Price | $2K–$8K | $2,998 | $25K–$75K | $75K–$150K/yr |
| Built for your business | — | ✓ | ✓ | ✓ |
| Primary research with your customers | — | — | ✓ | ✓ |
| Analyst IDIs included | — | — | ✓ | ✓ |
| Ongoing / longitudinal intelligence | — | — | — | ✓ |
| C-suite delivery and advisory | — | ✓ | ✓ | ✓ |
| Competitor can buy the same report | Yes | No | No | No |
30 minutes. We'll scope the right path and confirm pricing. Scoping call is free — no commitment required.
Book a discovery call →Or email deirdre@2hfull.com
The outcome statement wasn’t written by Google after the fact. It was written by this team, approved by Google, and sent as Google’s voice to 1,000+ developers. Google co-signed it because it was true.
The same model — an ongoing research community built around a unified audience, delivering intelligence that shapes real decisions — is what we build for businesses that need to understand people taking action to live healthier longer.
The analysis surfaced two separate decisions: one about the model, one about the experience. Both had to change. Neither was visible in the channel performance data alone.
This example is from within the healthspan category itself — built around customers taking action to live healthier longer. The same structural gap as the Google examples: product data without customer understanding. The same type of decision: strategic, not tactical. The same result: fundamental improvements in how the business performs.
“The narrative of testing multiple delivery channels and decisively pivoting to the in-home housecall model is a masterclass in lean business strategy… Elivate’s clear understanding that their product is the emotionally intelligent care experience, not just the clinical treatment, is what sets this service apart. This is a benchmark nomination.”
AdWords was driving 97% of Google’s revenue. The product was already working. Knowing the people behind it unlocked what came next.
The gap between product data and customer understanding isn’t unique to Google. Every business serving customers taking action to live healthier longer has detailed data on what its customers did — and very little on who they are, why they act, and what they actually need.