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Identify

Find the right customers
before your competitors do.

Nine distinct customer archetypes with different triggers, preferences, and access points — so you can identify who will respond to your value proposition and how to capture them.

9
Archetypes with distinct entry signals
8
Identification dimensions mapped
180+
In-Depth Interviews
5,000+
Field Interactions
Growth Flywheel — Identify lever
IDENTIFY DEFINE BUILD REACH RETAIN IDENTIFY active
The Identify Framework
8 questions to guide your customer identification strategy.
Explore questions
1
What motivates highest-value customers — and what signals help me recognize them?
2
What language and triggers activate a prospective customer to take their first action?
3
What do I need to know about a prospective customer to deliver the right first experience?
4
Where do highest-value customers focus their attention — and what influences their healthspan beliefs and behavior?
5
What's the difference between the customer who's here now and the customer you should be targeting?
6
What do you lead with to make this customer feel understood from the first interaction?
7
How do I identify where a prospective customer is on the adoption journey — so I engage them where they are, not where I want them to be?
8
What gets in the way of adoption — and how does understanding those barriers guide your strategy?
6 archetypes not yet leading adoption — but potentially a better fit for your business than the customers currently driving category growth. Understanding them now is a head start before the market catches up.
How it differs by profile
Consumer Voice
What your customers are asking right now
Updated weekly · curated signals
Growth Roadmap — Free
Identify your customers before your competitors do.
180 in-depth interviews · 5,000+ field interactions · instant access, no credit card
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In Practice — Identify

Elivate applied the Identify strategies to understand exactly who their customers were so they could find more of them. Elivate's acquisition. "Need relief now" customers (Symptom-Driven). "Prep for the next big adventure" customers (Proactive Optimizer). And "why not try it" customers (Trend Explorer). Each entered for different reasons, responded to different language, and required a different first interaction. Listening to prospects in person via mobile delivery helped Elivate understand their target customers and tailor offers and experiences to them.

Identify · Growth Intelligence
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